A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. They are used to take a piece of information from a transitory media and put it in to your cell phone‚ this can be links, videos, text, photos and more. We leave to you the process of creating and thinking of ways to use a QR code for publicity, marketing, or advocacy, but still we will give you few examples.

QR codes have become more prevalent in marketing circles and have been integrated into both traditional and interactive campaigns. Nowadays QR Codes are used in billboard ads, in-store displays, event ticketing and tracking, trade-show management, business cards, print ads, contests, direct mail campaigns, websites, email marketing, and couponing just to name a few. We record every scan so the geographical and usage statistics YouScan provides are very good for marketers. The ability to measure response rates with a high degree of precision allows easier ROI (return on investment) calculation, thus helping justify spending on marketing budgets.

QR Codes can put on business card, stickers, product packaging or print ads to direct viewers to social content you have embed in the code. You can engage them on Facebook or Twitter, show them YouTube or Vimeo video, or lets them check-in into all the venues and places on Foursquare, SoundCloud and Facebook. Combining different socials can tremendously increase the effect of your message to the people with just one scan.

You can download and print any QR code and put it on the bags into which you place your customers purchases, or if owning a venue or small business, place QR code in your storefront window and reward those who scan it. Give people who use it something small to thank them for their patronage.

For the moment we have 3 type of codes available: Forward, Social & Video and Personal.

- Forward only can be used to make a barcode for your product or service and just keep track of the numbers and geography of the clicks.

- Social & Video lets you choose among multiple social and video sites and make mobile friendly landing page for your business or product with its.

- Personal QR code gives you to option to put your email address, business phone, website or blog, Facebook profile or Fan page, Twitter account, notes and other contact information. You can put this barcode on your business card, brochures, etc. so when people scan it shows them how to reach You.

Many Android, Nokia, and Blackberry phones come with QR code readers pre-installed. QR reader software is available for most mobile platforms including the iOS, Android, Windows Phone, Windows Mobile and webOS. If you do not have installed QR Reader please visit from your phone to download the appropriate application.

Note that the following requirements must be followed to ensure your mobile barcode will work effectively:

- Barcode size - Minimum 2cm x 2cm. At this size, a barcode can hold up to 60 characters. The barcode size increases as data contained within the barcode increases.

- White space surrounding the barcode - for best results, we suggest at least 4mm. of white space around the barcode.

- Scanning distance - A 2cm x 2cm barcode can be scanned from 10cm away. To scan over further distances you will need a larger barcode.

- Display surface - For optimal results, it is recommended to display the barcode on a flat surface.

- Medium - barcodes can be displayed on a variety of mediums including newspapers, magazines, packaging, posters, plasma/LCD screens, T-shirts and business cards

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