Sportsgirl, an Australian multichannel retailer, has launched a window shop with QR codes. Sportsgirl products are displayed on the shopfront’s windows, and customers can scan the product’s QR code with their smartphone or iPad to make an immediate purchase. It is a true 24/7 shopping experience which can be updated to feature the latest styles and providing customers with a greater choice nationwide.
“We bring the shopping experience to life,” says Prue Thomas, Strategic Brand Manager for Sportsgirl. “It’s about being able to engage with your customer in a meaningful way in their environment.”