Scandinavian Airlines use QR Codes in innovative way

Author: | Posted: January 18th, 2012 | Category: Video | No Comments »

Scandinavian Airlines displayed two QR Codes as part of their “Couple Up to Buckle Up”  2 for 1 travel campaign. The copy accompanying the QR Codes instructed consumers to scan the left and right codes simultaneously with two different mobile phones and to then bring the two phones together. When the scan resolve video played, the separate left and right mobile phone screens essentially made one split screen, which then enabled the two participating consumers to view the video properly and discover the special 2 for 1 promotional code (see video above). If played individually, the left or right scan resolve video content would be close to meaningless.

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