QR code SRCH by Starbucks

Author: | Posted: April 2nd, 2012 | Category: Video | 1 Comment »

Starbucks SRCH was a two-week scavenger hunt in partnership with Lady Gaga. It started with a cryptic QR code, and led players through a series of cerebral and digital clues. Participants visited blogs and Starbucks digital properties to decode messages that involved math, logic, reading, and pop culture.

 

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  • http://www.hortongroup.com/quick-response-code Tyler

    Very interesting use of the QR code.