Emart use Shadow QR Code to boost sales

Author: | Posted: May 11th, 2012 | Category: Video | No Comments »

Emart has totally new approach for boosting sales in lunch hour by using QR codes. The artwork expands a concept of QR code from digital 2D image which is composed of 0 and 1 to analog 3D figure which has width, height and depth. It makes the code created by the installation unique in other general QR codes and brings the attention of many people. Combinations of black and white pixels are replaced to the depth of the figures in the installed artwork creating shadows with the sunlight.

“Let’s give people a unique lunch shopping experience. To install a shadow QR code, using the sunlight and shadow that works only from 12pm to 1pm”


The results: 12,000 coupons were issued during the promotion, Emart membership increased by 58%, and the company succeeded in increasing their in-store sales by 25%.

Check out their website here.

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