Those of you who have used us to create QR codes probably are aware that we create mobile optimized pages for both Social and Personal codes. Still the Forward QR codes link to custom content you want to display. You should remember that any page you link through QR code must be mobile and properly formatted for all smartphone OS screens (Android, Apple, Blackberry, etc). When you are browsing on mobile device speed is everything so design you content this way so it can be efficiently outputted on a mobile device. After the jump you will see example of mobile page where the QR code leads to.
Take in mind that large buttons and easy navigation are crucial to user experience. The #1 mistake made by early QR code marketers is using regular desktop pages as links in the codes.