What About QR Code Haircut?

Author: | Posted: June 27th, 2011 | Category: Marketing, Video | 1 Comment »
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Lowe QR code haircut

If you think of innovative ways to use QR codes I think you will love this one. It is created by Lowe Thailand for Unilever’s Clear shampoo and leads to a specially created mobile site. Their idea is to make QR code haircuts to group of people and they had to walk around Bangkok encouraging passers by to scan the QR Code. The campaing triggered viral explosion and reached an estimated Thai audience of 10 million.

Check out video after the jump. Read the rest of this entry »


Top 10 countries for mobile barcode usage (excluding Japan) Q4/2010

Author: | Posted: May 13th, 2011 | Category: Statistics | 6 Comments »
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Mobile QR Code Globe -Top 10 Countries for barcode usage Here is list with top 10 countries for using QR Codes:

1. United States
2. Italy
3. Germany
4. Hong Kong
5. France
6. Canada
7. United Kingdom
8. Netherlands
9. Thailand
10. South Korea

There was significant growth in mobile QR code usage from 3Q2010 to 4Q2010 across many countries. For the first time, the US was the largest country in terms of absolute numbers of scans. It’s important to note that, while smartphone penetration is about 30% in the US, it’s population size makes this large relative to other countries.