How Kum & Go use QR code for STORE WARS Promotion

Author: | Posted: June 28th, 2011 | Category: Case Studies | 3 Comments »
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Kum and Go Store Wars qr code closeup
Earlier this year a convenience store retailer sought to create an engaging way to interact with customers for their summer promotion and got it right – QR codes. Kum & Go, a convenience store chain with more than 400 stores in 11 states throughout the Midwest, used a QR code above their fountain drink area that when scanned, directed customers to a mobile version of the summer contest site.
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