QR Codes – the Gateway to Augmented Reality Books

Author: | Posted: August 19th, 2011 | Category: Marketing | 9 Comments »
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nick bilton book qr code

Here I want to explain you why QR codes can be used on Books to enhance the user experience. Just imagine that you are reading a book and a QR code is printed on the page that connects you a video, connect with people mentioned on social networks, view a map of geographic place or be lead to website with more information or interactive tours. QR Code can be The Tool to create real augmented reality books, which most of the smartphone owners can get more info and better UX.
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QR Codes in the wild – Bulmers Cider QR code Leads You to Experimental Test

Author: | Posted: July 22nd, 2011 | Category: Case Studies | No Comments »
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bulmers original cider qr code experiment

Do you remember our article how Tuborg deliver custom content with QR codes? Here is another great example by Bulmers using QR codes on their cider drink bottles. They want you to scan the QR code and join the Experiment, which is in fact a poll that answers the “How sociable are you?” question.

They have adopted QR codes and prepared this test to celebrate the launch of new Bulmers N:17. So if you are able get a bottle of Bulmers Original Cider, drink it and scan the QR code, if not here is photo where you can also scan the code and have fun.

Source: Nick Jones