Emart use Shadow QR Code to boost sales

Author: | Posted: May 11th, 2012 | Category: Video | No Comments »
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Emart has totally new approach for boosting sales in lunch hour by using QR codes. The artwork expands a concept of QR code from digital 2D image which is composed of 0 and 1 to analog 3D figure which has width, height and depth. It makes the code created by the installation unique in other general QR codes and brings the attention of many people. Combinations of black and white pixels are replaced to the depth of the figures in the installed artwork creating shadows with the sunlight.

“Let’s give people a unique lunch shopping experience. To install a shadow QR code, using the sunlight and shadow that works only from 12pm to 1pm”

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Budnikowsky use QR codes in Germany as Tesco do it in Korea

Author: | Posted: October 28th, 2011 | Category: Case Studies, Video | 1 Comment »
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Budnikowsky qr code store germany

You probably remember how Tesco deployed virtual store display in Korean subways which lets you shop products by scanning QR codes. Now the Germans are adopting this approach and the drugstore Budnikowsky put posters shops at eleven busy railway stations around the country. They are made of images just like the Tesco’s ones and are selling products of Aliqua brand of natural cosmetics with the QR Codes resolving to the specific items. Watch video after the jump.

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QR Codes in the Wild – Tesco: Homeplus Subway Virtual Store

Author: | Posted: June 23rd, 2011 | Category: Case Studies | 7 Comments »
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Tesco South Korea Virtual Grocecy Store

This is one of the best use of QR codes in the world till now. Tesco / HomePlus is South Korean grocery chain and they had a goal of becoming the #1 grocery chain without opening more stores. They are going to make it with creativity and forward thinking. Read the rest of this entry »