QR code SRCH by Starbucks

Author: | Posted: April 2nd, 2012 | Category: Video | 1 Comment »

Starbucks SRCH was a two-week scavenger hunt in partnership with Lady Gaga. It started with a cryptic QR code, and led players through a series of cerebral and digital clues. Participants visited blogs and Starbucks digital properties to decode messages that involved math, logic, reading, and pop culture.