Budnikowsky use QR codes in Germany as Tesco do it in Korea

Author: | Posted: October 28th, 2011 | Category: Case Studies, Video | 1 Comment »
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Budnikowsky qr code store germany

You probably remember how Tesco deployed virtual store display in Korean subways which lets you shop products by scanning QR codes. Now the Germans are adopting this approach and the drugstore Budnikowsky put posters shops at eleven busy railway stations around the country. They are made of images just like the Tesco’s ones and are selling products of Aliqua brand of natural cosmetics with the QR Codes resolving to the specific items. Watch video after the jump.

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QR Codes in the Wild – Tesco: Homeplus Subway Virtual Store

Author: | Posted: June 23rd, 2011 | Category: Case Studies | 7 Comments »
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Tesco South Korea Virtual Grocecy Store

This is one of the best use of QR codes in the world till now. Tesco / HomePlus is South Korean grocery chain and they had a goal of becoming the #1 grocery chain without opening more stores. They are going to make it with creativity and forward thinking. Read the rest of this entry »


QR Code Scanning Now Mainstream in US Retail

Author: | Posted: June 6th, 2011 | Category: News, Statistics | 5 Comments »
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QR code scanning mainstream US

Mobile barcode scanning has emerged into mainstream in US shows intelligence survey by Compete. Compete’s reports show that barcode scanning apps have been used by 28 percent of smartphone owners. Android owners hold the highest adoption rate — 48 percent have tried a barcode scanning application. Not far behind are iPhone owners (39 percent), followed by BlackBerry owners (14 percent). Read the rest of this entry »