Audi use QR code to present Talents Awards

Author: | Posted: November 1st, 2011 | Category: Case Studies | No Comments »
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Audi Qube3 QR code on column

Here is how one of the major car manufacturers Audi use QR codes to present their Talents Awards in France. The codes has been printed on both vehicles parked and driven around the city, and on mirror columns symbolizing the Qube3 from Audi. When scanned the QR code leads you to perfectly organized mobile site with information about the awards, videos and inspiration talks from participants.

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BEST WESTERN Hotel Le Montparnasse use QR code to present Room Amenities

Author: | Posted: October 28th, 2011 | Category: Case Studies | 1 Comment »
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hotel montparnasse qr code pdf

Yesterday I talked about how much QR codes have penetrated in French capital Paris. Now I will continue this topic with a QR code use by hotel. I stayed in BEST WESTERN Hotel Le Montparnasse and they are using QR code to present room amenities in the hotel. It was printed on the brochure with card dock locks they gave me and when scanned it leads to PDF describing hotel facilites. Check out how it look like and scan it after the jump.

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KONICA MINOLTA use QR Code to present Optimizer

Author: | Posted: October 27th, 2011 | Category: Case Studies | No Comments »
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KONICA MINOLTA QR Code

I was in Paris last week and was very pleasantly surprised to see QR codes used everywhere. From brochures, tickets, instructional cards to billboard ads. I will present you some which got my attention and the first one is the QR code KONICA MINOLTA use to present their latest product – Optimizer. They have printed two QR codes on the billboard – international one for Europe and local for France, and when scanned leads you to mobile site which introduces you to the product. Read the rest of this entry »