Volvic uses QR code to let you play interactive game

Author: | Posted: October 30th, 2012 | Category: Case Studies | 1 Comment »
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http://joule.volvic.mobi/qr/

Here is example how you can engage your customers with QR codes. Volvic, a juice producer, has printed QR codes on the packaging of the juices which when scanned forward you to their mobile site where you can play interactive game. Scan it for yourself to get idea of their implementation.


QR Code used by Farin Piu to give your recipes

Author: | Posted: May 10th, 2011 | Category: Case Studies | No Comments »
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Farin Piu QR Code use for recipes
Farin Piu, the Italian cereal foods, use QR codes on their packaging to lead you to delicious recipes. If you don’t know how to cook it you can get suggestion for recipes from starters to deserts. Chef Fabrizio Mantovani, a poplular Chef from the Italian version of “Ready Steady Cook” or “La Prova del Cuoco” and he has created 12 original recipes for the products. Producer wanted consumers to have their recipes from the moment of buying the food, so they put a QR code directly on the package.

Scan the QR code to view the recipes, but you have to know Italian.