Mazda launches QR codes for car rentals

Author: | Posted: November 9th, 2011 | Category: Case Studies | No Comments »
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Mazda car rental QR code

Mazda USA and the St. Louis-based rental car company understand the potential to reach up to a million car renters a day with QR codes. The codes will first appear in Mazda 6 vehicles available at Enterprise Rent-A-Car locations. The simple graphic asks “Like What You See? Scan the code and learn more.” and it is are placed on key tags as well as the driver side window of all vehicles, making vehicle information accessible to more than just the rental vehicle occupants. Scanning the code with a smartphone will launch a mobile-optimized site where car rental customers can learn more about the vehicle they are renting, including finding a local dealer.

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