KONICA MINOLTA use QR Code to present Optimizer

Author: | Posted: October 27th, 2011 | Category: Case Studies | No Comments »
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KONICA MINOLTA QR Code

I was in Paris last week and was very pleasantly surprised to see QR codes used everywhere. From brochures, tickets, instructional cards to billboard ads. I will present you some which got my attention and the first one is the QR code KONICA MINOLTA use to present their latest product – Optimizer. They have printed two QR codes on the billboard – international one for Europe and local for France, and when scanned leads you to mobile site which introduces you to the product. Read the rest of this entry »