QR Codes are recognized and used by wider audience

Author: | Posted: April 19th, 2012 | Category: News | 1 Comment »
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GoDaddy QR code TV Commercial

Today I stumbled across two different studies that should convince you in the growth of QR codes. I am more happy to share with you the data collected by Accenture’s survey among 1,000 U.S. consumers over the age of 18 to measure their understanding and usage of the social media symbols that appear during television programming. Participants were shown images of various social media symbols and asked a series of questions about their familiarity and use of them while watching television. Read the rest of this entry »


How QR Code are scanned and understood by college kids

Author: | Posted: February 24th, 2012 | Category: News | 1 Comment »
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QR Codes usage by college kids in USA

Here is infographic which describes the habbits of college kids to scan and understood QR codes. It has been done with data collected interviewing 534 students across 24 college campuses in USA.  Read the rest of this entry »


Global Growth in Mobile Barcode Usage – Q1 / 2011

Author: | Posted: June 8th, 2011 | Category: Statistics | 6 Comments »
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Global growth in mobile barcode usage
Here is a report from 3GVision, the creator of i-nigma barcode scanner, which shows the worldwide growth in mobile barcode usage. The most important facts of the report is the worldwide exponential growth, with Q1/2011 growing by 61.9%  over Q4/2010, and 451% over Q1/2010. Along with that the barcode usage in the US continues to expand also in March to total growth of 181.1% within Q1/2011 compared to Q4/2010.  US scans grow by 630% compared to Q1/2010. QR codes has been introduced to wider audience in the UK and the Netherlandsthanks to brands such as Heineken, SKY Network, Pizza Express, Grazia Magazine, and Gamma DIY shops, who adopted QRcodes during Q1/2011.

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Mobio reports 4549% rise in QR code scanning

Author: | Posted: May 10th, 2011 | Category: News | 1 Comment »
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QR Code Scanning Growth by Mobio

Mobio reports 4549% rise in QR code scanning when your compare Q1 2010 and Q1 2011. According to them this is due to the proliferation of QR code campaigns by big brands, and improved smartphone technology. Consumers are more aware of, and more willing to use, QR codes – the naked truth is in Mobio’s report! Read the rest of this entry »