QR Codes – the Gateway to Augmented Reality Books

Author: | Posted: August 19th, 2011 | Category: Marketing | 9 Comments »
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nick bilton book qr code

Here I want to explain you why QR codes can be used on Books to enhance the user experience. Just imagine that you are reading a book and a QR code is printed on the page that connects you a video, connect with people mentioned on social networks, view a map of geographic place or be lead to website with more information or interactive tours. QR Code can be The Tool to create real augmented reality books, which most of the smartphone owners can get more info and better UX.
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QR Code Rules: Deliver custom content

Author: | Posted: June 17th, 2011 | Category: Tips | 1 Comment »
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Tuborg_SCAN_for_FUN_mobile_1 QR code tips

We continue to present you how-to implement QR code tips and today’s one is how to deliver custom content. It can be made with our Forward QR codes which lead people to your page. Wherever possible you must create and deliver content that makes sense to your market and helps people who scan your code make honest buying decisions. The picture shows how Tuborg implement QR codes on beer bottels to lead you to their iPhone app which gives info about events, concerts and festivals supported by them (we let you create QR codes for apps but Tuborg are probably not aware :) ).

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