QR Code on FUEL Energy Beverage Plays Video

Author: | Posted: July 23rd, 2011 | Category: Video | No Comments »
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fuel video qr code vidcon

FUEL Energy Beverage use QR codes leading to video on 200,000 Cans. When scanned it leads you to DJ MusicJanner’s Official “Going To Vidcon” music video. It is the first Vidcon video to be linked from the QR Code. Watch the video after the break.
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QR Codes in the wild – Bulmers Cider QR code Leads You to Experimental Test

Author: | Posted: July 22nd, 2011 | Category: Case Studies | No Comments »
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bulmers original cider qr code experiment

Do you remember our article how Tuborg deliver custom content with QR codes? Here is another great example by Bulmers using QR codes on their cider drink bottles. They want you to scan the QR code and join the Experiment, which is in fact a poll that answers the “How sociable are you?” question.

They have adopted QR codes and prepared this test to celebrate the launch of new Bulmers N:17. So if you are able get a bottle of Bulmers Original Cider, drink it and scan the QR code, if not here is photo where you can also scan the code and have fun.

Source: Nick Jones


How Kum & Go use QR code for STORE WARS Promotion

Author: | Posted: June 28th, 2011 | Category: Case Studies | 3 Comments »
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Kum and Go Store Wars qr code closeup
Earlier this year a convenience store retailer sought to create an engaging way to interact with customers for their summer promotion and got it right – QR codes. Kum & Go, a convenience store chain with more than 400 stores in 11 states throughout the Midwest, used a QR code above their fountain drink area that when scanned, directed customers to a mobile version of the summer contest site.
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