QR Codes in the wild – Bulmers Cider QR code Leads You to Experimental Test

Author: | Posted: July 22nd, 2011 | Category: Case Studies | No Comments »
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bulmers original cider qr code experiment

Do you remember our article how Tuborg deliver custom content with QR codes? Here is another great example by Bulmers using QR codes on their cider drink bottles. They want you to scan the QR code and join the Experiment, which is in fact a poll that answers the “How sociable are you?” question.

They have adopted QR codes and prepared this test to celebrate the launch of new Bulmers N:17. So if you are able get a bottle of Bulmers Original Cider, drink it and scan the QR code, if not here is photo where you can also scan the code and have fun.

Source: Nick Jones