What About QR Code Haircut?

Author: | Posted: June 27th, 2011 | Category: Marketing, Video | 1 Comment »
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Lowe QR code haircut

If you think of innovative ways to use QR codes I think you will love this one. It is created by Lowe Thailand for Unilever’s Clear shampoo and leads to a specially created mobile site. Their idea is to make QR code haircuts to group of people and they had to walk around Bangkok encouraging passers by to scan the QR Code. The campaing triggered viral explosion and reached an estimated Thai audience of 10 million.

Check out video after the jump. Read the rest of this entry »