QR Codes in the Wild – Wine Tasting Event

Author: | Posted: May 17th, 2011 | Category: Case Studies | 1 Comment »
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BC Wines Uncorked - Spring Festival QR Code

The next addition in our QR Codes in the Wild section is here. It belongs to BC Wines Uncorked and is made for their Spring Festival: The Best of BC Wines Uncorked. When scanned QR code leads to their website which has detailed info about the semi-annual wine tasting event that showcases new and current releases from top BC wineries and raises funds for the Port Moody Arts Centre. The event is being held at the Port Moody City Hall Galleria on Saturday, May 28th, 2011 from 7:00pm to 9:30pm.

BC Wines Uncorked as many other has forgotten the #1 rule of QR Codes – Content Should Be Mobile Formatted, the have linked to their desktop site. If they read this someday we will be more than happy to assist them in created the perfect QR Code. :)

Image Credit : ochrelabs


Why US consumers scan QR Codes

Author: | Posted: May 17th, 2011 | Category: Statistics | No Comments »
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Why consumers scan QR Codes

Here is one of the fundamental question when it comes to customer behavior and QR code scanning in United States. Why consumers scan QR Codes? When adding QR codes to your marketing campaign, you have to know and understand what motivates people to scan your QR code. Getting coupon, discount or deal and entering a contest or sweepstakes, and getting additional information of the product your are looking at are the top reason for scanning QR Codes. Making a purchase, along with viewing video or connecting on social media are the other reasons for scanning with significant percent of responders.

We offer almost all of this QR Code features, and we are working on our own coupon system which will engage users in amazing way.


Top 10 countries for mobile barcode usage (excluding Japan) Q4/2010

Author: | Posted: May 13th, 2011 | Category: Statistics | 6 Comments »
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Mobile QR Code Globe -Top 10 Countries for barcode usage Here is list with top 10 countries for using QR Codes:

1. United States
2. Italy
3. Germany
4. Hong Kong
5. France
6. Canada
7. United Kingdom
8. Netherlands
9. Thailand
10. South Korea

There was significant growth in mobile QR code usage from 3Q2010 to 4Q2010 across many countries. For the first time, the US was the largest country in terms of absolute numbers of scans. It’s important to note that, while smartphone penetration is about 30% in the US, it’s population size makes this large relative to other countries.


QR Code Rules: Focus Beyond the Code

Author: | Posted: May 13th, 2011 | Category: Tips | No Comments »
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YouScanMe dashboard content options

QR Code can be designed if fashion ways to reflect your message and brand identity, but remember that the most important is the content which people view after the scan. QR codes can be great tool to create buzz about something. You need to have great and engaging content to satisfy those who scan.

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QR Code used by Farin Piu to give your recipes

Author: | Posted: May 10th, 2011 | Category: Case Studies | No Comments »
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Farin Piu QR Code use for recipes
Farin Piu, the Italian cereal foods, use QR codes on their packaging to lead you to delicious recipes. If you don’t know how to cook it you can get suggestion for recipes from starters to deserts. Chef Fabrizio Mantovani, a poplular Chef from the Italian version of “Ready Steady Cook” or “La Prova del Cuoco” and he has created 12 original recipes for the products. Producer wanted consumers to have their recipes from the moment of buying the food, so they put a QR code directly on the package.

Scan the QR code to view the recipes, but you have to know Italian.


How to Make Beautiful Custom QR-Codes

Author: | Posted: May 10th, 2011 | Category: How To | 3 Comments »
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Dev-O-Rama QR CodeRecently there was lot of topics and buzz about making custom beautiful QR codes. This is possible due to the scan correction of QR codes, which lets you redesign in truly extraordinary ways, while still maintaining their scanability. We are going to show you very good article that shows few tricks and techniques you should keep in mind when designing a code to enhance your brand and appeal to your audience.

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Mobio reports 4549% rise in QR code scanning

Author: | Posted: May 10th, 2011 | Category: News | 1 Comment »
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QR Code Scanning Growth by Mobio

Mobio reports 4549% rise in QR code scanning when your compare Q1 2010 and Q1 2011. According to them this is due to the proliferation of QR code campaigns by big brands, and improved smartphone technology. Consumers are more aware of, and more willing to use, QR codes – the naked truth is in Mobio’s report! Read the rest of this entry »


QR Codes in the Wild – Subaru Impreza WRX

Author: | Posted: May 10th, 2011 | Category: Case Studies | No Comments »
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Subaru Impreza WRX Winner by Kelly Blue Book 2011

2011 Kelly Blue Book use QR code to present brief info of its winner for Best Brand and Top Sports Car – the Subaru Impreza WRX. When scanned QR code gives you info about the car, how it performs and why they gave it the prize. The photo is taken by Flickr user geoff at Downtown Minneapolis, Minneapolis, MN, US.


QR Code Rules: Content Should Be Mobile Formatted

Author: | Posted: May 9th, 2011 | Category: Tips | 3 Comments »
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Android Freeware mobi Forward QR codeThose of you who have used us to create QR codes probably are aware that we create mobile optimized pages for both Social and Personal codes. Still the Forward QR codes link to custom content you want to display. You should remember that any page you link through QR code must be mobile and properly formatted for all smartphone OS screens (Android, Apple, Blackberry, etc). When you are browsing on mobile device speed is everything so design you content this way so it can be efficiently outputted on a mobile device. After the jump you will see example of mobile page where the QR code leads to.

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Tissot Models Wearing QR Code Shirts at MotoGP Race

Author: | Posted: May 9th, 2011 | Category: Video | 1 Comment »
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Tissot umbrella girls at 2010 MotoGP Red Bull Grand Prix wearing QR codes on their t-shirts. Placement of the QR code on ladies T-shirts has been solved by Tissot Watches and Tappinn. This video not only demonstrates the QR code scan, it shows the incredible hotness of the Tissot umbrella girls.