What’s The Business Value of QR Codes?

Author: | Posted: October 11th, 2011 | Category: News | 1 Comment »

Hubspot talks about business us of qr codes

Yesterday we read interesting article by Magdalena Georgieva which topic is about the business value of QR codes. Questions like what exactly is the business value of QR codes or what ways can QR codes impact your business are asked and they have a video episode of the Weekly Marketing Cast which explains it in short.

Watch it here and read the article here

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  • arronlee

    QR code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed for the automotive industry in Japan; a barcode is an optically machine-readable label that is attached to an item and that records information related to that item: The information encoded by a QR code may be made up of four standardized types (“modes”) of data (numeric, alphanumeric, byte / binary, Kanji) or, through supported extensions, virtually any type of data.

    Recently, the QR Code system has become popular outside the automotive industry due to its fast readability and greater storage capacity compared to standard UPC barcodes; applications include product tracking, item identification, time tracking, document management, general marketing, and much more.

    A QR code consists of black modules (square dots) arranged in a square grid on a white background, which can be read by an imaging device (such as a camera) and processed using Reed-Solomon error correction until the image can be appropriately interpreted; data is then extracted from patterns present in both horizontal and vertical components of the image.
    Originally designed for industrial uses, QR codes have become common in consumer advertising. Typically, a smartphone is used as a QR-code scanner, displaying the code and converting it to some useful form (such as a standard URL for a website, thereby obviating the need for a user to type it manually into a web browser).