Barcode Marketing Infographic

Author: | Posted: May 5th, 2011 | Category: Marketing | 3 Comments »

Barcode Marketing Infographic
We recently stumbled across interesting infographic made by The Awesome Blog. Indeed it is great barcode marketing breakdown which can show you how to pick the right barcode marketing solution, elaborate growth statistics and real world brand use.

Barcode Marketing Infographic 1

The infographic in brief:

– from a publisher standpoint each type of barcode can provide the same kind of services for tracking
– 30-40% of all smartphone users have downloaded a barcode scanning app
– barcode scanning was a huge hit during the holiday season, accounting for 57% of the tracked scans in 2010
– main target markets are grocery and personal care products (figures most peopel scanning are women)
– barcode marketing isn’t for targeting children (for now), 30% of the people scanning are aged 35-44
– most people scanning barcodes have a reasonably high house hold income
– industry leaders have chosen QR Codes as their preferred barcode marketing solution

Please share you thoughts.

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  • cindy

    i still do not understand how to make a good decision for choosing barcode

    • arronlee

      Hi, Cindy.

      You can google it and select a fine Barcode Toolkit whose way of processing is simple and fast to help you with the related barcoding work. It will be better if it is totally manual and can be customized by users according to our own favors. Remember to check its free trial package first if possible. I hope you success. Good luck.

      Best regards,

  • Harris Webb

    Thank you so much for sharing so many bar code market resources, it’s really helpful.