Marine Stewardship Council is the world’s leading eco-labelling program for sustainable seafood, which well known to shoppers buying pre-packed seafood. Their goal is to raise awareness of the eco-label amongst diners and the restaurant trade.
The solution is to trace where the fish was caught and to do that a sushi that contained edible squid ink QR codes and laser-cut nori to form the MSC eco-label were created. The codes linked to a mobile site revealing where the fish was caught and documentary content, helping diners to make informed choices.
Check out video in action here