Scan edible QR codes on sushi and discover where their fish was caught

Author: | Posted: October 10th, 2013 | Category: Case Studies | 2 Comments »
scan a code to reveal where fish was caught

scan a code to reveal where fish was caught

Marine Stewardship Council is the world’s leading eco-labelling program for sustainable seafood, which well known to shoppers buying pre-packed seafood. Their goal is to raise awareness of the eco-label amongst diners and the restaurant trade.

The solution is to trace where the fish was caught and to do that a sushi that contained edible squid ink QR codes and laser-cut nori to form the MSC eco-label were created. The codes linked to a mobile site revealing where the fish was caught and documentary content, helping diners to make informed choices.

Check out video in action here

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  • Roel Bobis

    Phone is such a very nice technology for now its very good idea

    to write an article like yours that was very good i have a

    android phone online store http://www.android-enjoyed.com/ i need

    to write some blogs so i can boost my sales in my online store atleast

    i have a idea now thanks for you.

  • Jesper F.

    This is truly a good idea. I think there are lots that will scan the code. If nothing else, they will scan it because they are sincerely interested in knowing the answer, otherwise they will scan it for fun.
    If you are looking for a great QR management system, I can recommend http://www.zumoqr.com.