KONICA MINOLTA use QR Code to present Optimizer

Author: | Posted: October 27th, 2011 | Category: Case Studies | No Comments »


I was in Paris last week and was very pleasantly surprised to see QR codes used everywhere. From brochures, tickets, instructional cards to billboard ads. I will present you some which got my attention and the first one is the QR code KONICA MINOLTA use to present their latest product – Optimizer. They have printed two QR codes on the billboard – international one for Europe and local for France, and when scanned leads you to mobile site which introduces you to the product.

KONICA MINOLTA QR Code billboard small

In basic the Optimizer is Optimized Print Services (OPS) that analyze and monitor your printing device fleet, your document workflows and your cost structure. This guarantees you a seamless improvement process including planning, installation and operation.

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