QR Code Rules: Focus Beyond the Code

Author: | Posted: May 13th, 2011 | Category: Tips | No Comments »
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YouScanMe dashboard content options

QR Code can be designed if fashion ways to reflect your message and brand identity, but remember that the most important is the content which people view after the scan. QR codes can be great tool to create buzz about something. You need to have great and engaging content to satisfy those who scan.

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QR Code used by Farin Piu to give your recipes

Author: | Posted: May 10th, 2011 | Category: Case Studies | No Comments »
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Farin Piu QR Code use for recipes
Farin Piu, the Italian cereal foods, use QR codes on their packaging to lead you to delicious recipes. If you don’t know how to cook it you can get suggestion for recipes from starters to deserts. Chef Fabrizio Mantovani, a poplular Chef from the Italian version of “Ready Steady Cook” or “La Prova del Cuoco” and he has created 12 original recipes for the products. Producer wanted consumers to have their recipes from the moment of buying the food, so they put a QR code directly on the package.

Scan the QR code to view the recipes, but you have to know Italian.


How to Make Beautiful Custom QR-Codes

Author: | Posted: May 10th, 2011 | Category: How To | 3 Comments »
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Dev-O-Rama QR CodeRecently there was lot of topics and buzz about making custom beautiful QR codes. This is possible due to the scan correction of QR codes, which lets you redesign in truly extraordinary ways, while still maintaining their scanability. We are going to show you very good article that shows few tricks and techniques you should keep in mind when designing a code to enhance your brand and appeal to your audience.

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Mobio reports 4549% rise in QR code scanning

Author: | Posted: May 10th, 2011 | Category: News | 1 Comment »
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QR Code Scanning Growth by Mobio

Mobio reports 4549% rise in QR code scanning when your compare Q1 2010 and Q1 2011. According to them this is due to the proliferation of QR code campaigns by big brands, and improved smartphone technology. Consumers are more aware of, and more willing to use, QR codes – the naked truth is in Mobio’s report! Read the rest of this entry »


QR Codes in the Wild – Subaru Impreza WRX

Author: | Posted: May 10th, 2011 | Category: Case Studies | No Comments »
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Subaru Impreza WRX Winner by Kelly Blue Book 2011

2011 Kelly Blue Book use QR code to present brief info of its winner for Best Brand and Top Sports Car – the Subaru Impreza WRX. When scanned QR code gives you info about the car, how it performs and why they gave it the prize. The photo is taken by Flickr user geoff at Downtown Minneapolis, Minneapolis, MN, US.


QR Code Rules: Content Should Be Mobile Formatted

Author: | Posted: May 9th, 2011 | Category: Tips | 3 Comments »
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Android Freeware mobi Forward QR codeThose of you who have used us to create QR codes probably are aware that we create mobile optimized pages for both Social and Personal codes. Still the Forward QR codes link to custom content you want to display. You should remember that any page you link through QR code must be mobile and properly formatted for all smartphone OS screens (Android, Apple, Blackberry, etc). When you are browsing on mobile device speed is everything so design you content this way so it can be efficiently outputted on a mobile device. After the jump you will see example of mobile page where the QR code leads to.

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Tissot Models Wearing QR Code Shirts at MotoGP Race

Author: | Posted: May 9th, 2011 | Category: Video | 1 Comment »
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Tissot umbrella girls at 2010 MotoGP Red Bull Grand Prix wearing QR codes on their t-shirts. Placement of the QR code on ladies T-shirts has been solved by Tissot Watches and Tappinn. This video not only demonstrates the QR code scan, it shows the incredible hotness of the Tissot umbrella girls.


QR Codes in the Wild – BoConcept

Author: | Posted: May 5th, 2011 | Category: Case Studies | 3 Comments »
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BoConcept QR Code use on store window
With this post I want to present you how random people or companies are using QR codes to present information to those who scan. Here is QR code usage by BoConcept, the luxury and interior decoration provider, on the front of their stores. The photo is taken by Ian Kennedy and shared on Flickr, and I have seen this QR code on BoConcept’s store in Sofia, BG. Scan the code or view where it will lead you after the jump.
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Barcode Marketing Infographic

Author: | Posted: May 5th, 2011 | Category: Marketing | 3 Comments »
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Barcode Marketing Infographic
We recently stumbled across interesting infographic made by The Awesome Blog. Indeed it is great barcode marketing breakdown which can show you how to pick the right barcode marketing solution, elaborate growth statistics and real world brand use.

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QR Code Calibrated To Provide Mobile Augmented Reality

Author: | Posted: May 4th, 2011 | Category: Marketing | 2 Comments »
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I just saw great video on YouTube by Nikolaos Tsouknidas, which is demonstration of his graduation project. It consist how QR codes can be calibrated with the user’s position in a mobile AR system.

The gravitational and compassing sensors of the device take over after the initial calibration, to calculate exactly where the user is looking at inside the augmented panorama. Augmented objects like images, video and sounds can then be attached. The calibration technique using a 2d barcode is intuitively done, and user generated content can then be created for a certain QR-Code location, so when a different user scans the same tag, the content will be downloaded. The main target is social networking Augmented Reality, and locative data sharing.

You can see how far we can go using QR codes to link online content to anything.