DHL use QR codes in creatives to lead Israelis people who scan it to its site. Although they didn’t follow the simple rule that content should be mobile formatted, it is nice to see another company of that size adopting QR codes in their creatives. The creative is done by QaReFun.
Here is example how you can engage your customers with QR codes. Volvic, a juice producer, has printed QR codes on the packaging of the juices which when scanned forward you to their mobile site where you can play interactive game. Scan it for yourself to get idea of their implementation.
Sportsgirl, an Australian multichannel retailer, has launched a window shop with QR codes. Sportsgirl products are displayed on the shopfront’s windows, and customers can scan the product’s QR code with their smartphone or iPad to make an immediate purchase. It is a true 24/7 shopping experience which can be updated to feature the latest styles and providing customers with a greater choice nationwide.
“We bring the shopping experience to life,” says Prue Thomas, Strategic Brand Manager for Sportsgirl. “It’s about being able to engage with your customer in a meaningful way in their environment.”
The 2012 Olympic Games in London will start soon and we are happy to see that National Rail use QR codes to let you plan your train trips. If you have ticket for the Games they let you buy exclusive train ticket after scanning the QR code.
Source : nickj365
Here is how North Korea innovates and use QR code during the yearly Arirang festival. It is amazing to see how even countries considered as low tech are in love with QR codes and use them.
Source : sndrv
Here is Youth Charity Youth Unlimited North York’s plan to build world’s largest QR code. It consists of 1,369 black and white 4 foot squares, which were laid out in the Esther Shiner Stadium by volunteers and formed into a QR Code. The QR code resolves to http://goo.by/wxF7kt/theqrcode-ca. Watch some videos below. Read the rest of this entry »
Michaels Stores, the largest specialty retailer of arts, crafts, framing, floral, wall decor, scrapbooking and much more, are taking a step forward and use QR code to let you download their mobile app for iPhone and Android. They have placed the QR code on brochures and on their site and it links to mobile site with links to App Store and Google Play. Below is photo taken from their customer. Read the rest of this entry »
Emart has totally new approach for boosting sales in lunch hour by using QR codes. The artwork expands a concept of QR code from digital 2D image which is composed of 0 and 1 to analog 3D figure which has width, height and depth. It makes the code created by the installation unique in other general QR codes and brings the attention of many people. Combinations of black and white pixels are replaced to the depth of the figures in the installed artwork creating shadows with the sunlight.
“Let’s give people a unique lunch shopping experience. To install a shadow QR code, using the sunlight and shadow that works only from 12pm to 1pm”
Berlin based artist Sweza is making Berlin the Hometown of QR code urban art.
“I am using QR Codes to preserve graffiti for posterity by photographing the graffiti before it is removed. After the graffiti has been cleaned off by the local authorities or building owners i place a QR Code in the exact location which resolves to an image of the original. In that way a mobile phone with a QR-Code Reader can be used to travel back in time.” says Sweza.
He hides his art behind QR codes and this is great idea.
Here is video by ARTE Creative on his work.
We would love to see other street artists adopting QR codes in order to make their art interactive.
Today I stumbled across two different studies that should convince you in the growth of QR codes. I am more happy to share with you the data collected by Accenture’s survey among 1,000 U.S. consumers over the age of 18 to measure their understanding and usage of the social media symbols that appear during television programming. Participants were shown images of various social media symbols and asked a series of questions about their familiarity and use of them while watching television. Read the rest of this entry »
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